Director: Art
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Smokey Bear — Spark A Change

Through a wry smile you may already be murmuring to yourself “Oh! Smokey THE Bear!” And I should stop you. Turns out everything we’ve known since childhood is a lie. His identity is actually Smokey Bear. The ‘THE’ was mis appropriately attributed from an Eddy Arnold banger back in 1952, and somehow it stuck.

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For this campaign (Spark a change, not a wildfire) we observe humans in the wild as Smokey educates them on most common wildfire starters, and how to prevent them in a way Smokey only could.

"Dumping Ashes" :60

"Dumping Ashes" :30

"Hot Coals" :60

"Hot Coals" :30

"Burning Debris" :60

For this campaign we worked with four different artists to create Smokey Bear print work (Poster and OOH) with Smokey represented in their unique artistic style.

 Artist: Brian Edward Miller

Artist: Brian Edward Miller

 Artist: Evan Hecox

Artist: Evan Hecox

 Artist: Victoria Ying

Artist: Victoria Ying

 Artist: Janna Mattia

Artist: Janna Mattia