Director: Art
Director: Art
Bleach at its core is a bad ass cleaner. Bleach is something that you use when you want to be absolutely certain that your surface is clean. For this campaign we focused on the power of bleach and how it can be used both in professional settings, as well as in home and sometimes when those two meet.
"Flood" (:30)
"Doctor" :30
"Doctor/ Daughter" (:15)
"Grandma" (:15)
Agency: FCB West
CCO — Karin Onsager-Birch
Creative Director — Mike Long
Art Director — Drew Meiser
ACD Copywriter — Colin Mitchell
Director — Martin Werner