Director: Art
Director: Art
Dockers wanted to tune into what guys want, so we tapped into commonly searched terms starting with “how to.” Then we hijacked those commonly searched terms and served up our spots to answer their “how to” questions in a humorous way.
Get The Raise (:30)
Get The Raise (:15)
Get The Upgrade (:30)
Get The Upgrade (:15)
Get To Work On Time (:30)
Get To Work On Time (:15)
Agency: FCB West
Executive Creative Director — Mike Long
Art Director — Drew Meiser
Copywriter — Frank Fusco & Sara Mason
Director: Clay Weiner (‘Get To Work On Time’ & ‘Get The Upgrade’)
Mike Long (‘Get The Raise’)