Director: Art
Director: Art
EA was launching Origin Access, their Netflix style bundling of all their PC games. We learned that the Origin gamer was far more serious than the casual console gamer, additionally they index high on science, enter Bill Nye.
Multiverse Theory (:35)
Dragon Age Inquisition (:30)
Theory Of Relativity (:30)
Plants vs. Zombies Garden Warefare 2 (:30)
Big Bang (:15)
Agency: FCB West
EVP, Chief Creative Officer — Karin Onsager-Birch
SVP, Group Creative Director — Colin McRae
Art Director — Drew Meiser
Copywriter — Frank Fusco
Director — Mark Kudsi